Built with the grocery experience, brand standards, and customer focus behind the Kroger family.
Benton & Vale by Kroger
Kroger's new online retail platform for fresh everyday shopping.
Benton & Vale brings Kroger's grocery know-how into a focused digital experience: fresh picks, trusted brands, simple checkout, and delivery-ready discovery in one place.
Today's BasketFresh, fast, ready online
Produce, bakery, protein, pantry
Designed to make produce, proteins, bakery, and daily essentials easy to discover online.
A streamlined shopping path for quick fill-ins, weekly stock-ups, and everything in between.
Our Purpose
Make the online grocery trip feel lighter.
Kroger has long centered its retail work on fresh food, value, convenience, and care for the communities it serves. Benton & Vale turns that spirit into a modern online storefront built for how households shop now.
Fresh Standards
Fresh is the first promise. Benton & Vale highlights quality foods, clear product details, and dependable everyday staples.
Smarter Discovery
Personalized discovery helps shoppers find the right item faster, from trusted Kroger brands to new household favorites.
One Easy Trip
The platform keeps shopping simple with browse, cart, checkout, and order support shaped for busy households.
Built for online retail
Everything shoppers expect from Kroger, shaped for a digital destination.
Benton & Vale is made for planned stock-ups, quick replenishment, and discovery. The experience keeps the shelf broad, the cart visible, and the path to checkout clear.
- Delivery-ready ordering for everyday essentials.
- Support and policies that keep post-purchase questions simple.
Fresh Market
Produce and fresh basics that bring the weekly basket to life.
Trusted Brands
Kroger family brands and national favorites ready for repeat orders.
Everyday Range
Bakery, pantry, beverages, frozen, and occasion-ready picks.
Fresh access, one cart away